Young and old people interested in different aspects of Soviet nostalgia

Content evoking the Soviet era is becoming increasingly common on social media... "Nostalgic content aimed at young people — showing Soviet-era interiors or images of panel apartment blocks, paired with audio and instructions on how they should be viewed — would have seemed bizarre 15 years ago. Now it has become a trend," says Marleen Mihhailova, a junior researcher in semiotics at University of Tartu... What motivated Mihhailova to study the topic, however, was specifically an interest in young people's nostalgia, since they have no firsthand experience of the Soviet period. She interviewed 10 young people born after 1990, half...