US Open's planned luxe overhaul: smell the scents, see the new seats!

1 week ago 2

Rommie Analytics

William Zimmerman chats with USTA's Chief Commercial Officer Kirsten Corio to get the scoop on the luxe future of Arthur Ashe Stadium-including VIP clubs, 2,000 new courtside seats, and yes, a custom-designed aroma meant to "evoke calm and excitement." With a transformation fit for tennis royalty, Corio promises a sleek new era where premium hospitality...
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