US clothing retailers test full-price strategy as rich shoppers keep spending

A handful of apparel retailers including Levi's and Aritzia are teasing more full-priced products, testing how much wealthier shoppers are willing to pay despite the sobering effect of tariffs. They have not been disappointed so far. Levi Strauss, for instance, raised prices on some products in July but saw no slowdown in demand, the denim maker's chief financial officer, Harmit Singh, said at the Goldman Sachs Global Retailing Conference in New York on Wednesday. "We are making a full-court press in selling higher full-price than we have done in the past," he said. "The Levi's consumer largely earns $100,000 and...