In the days leading up to the release of Avatar: Fire and Ash, both the first and second installments of the franchise — Avatarand Avatar: The Way of Water — witnessed major viewership spikes on Disney+. They remained among the streamer's most-watched titles for around a month, while Avatar: Fire and Ash dominated the box office. This tends to happen whenever a major new franchise film shows up in theaters; audiences flock to its predecessors to psych themselves up. But it seems as if the Spider-Man series is operating on a whole different level. The franchise's most recent films saw major viewership bumps this week, all thanks to the record-breaking trailer for Spider-Man: Brand New Day.
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