Streaming Overtaking Pay-TV Spend In Asia For First Time This Year, MPA Report Finds

Spend on Asian video content is predicted to fall 2% to $15.8B in 2025, but longer-term growth is expected as streaming takes over from pay-TV as the dominant local medium, per a Media Partners Asia report. The Asia Video Content Dynamics report revealed numbers for 2024 and 2025, which total content investment for last year […]