Days after the trailer debut of HBO's upcoming Harry Potter series, audiences seem to have been bitten by the nostalgia bug. They're returning to watch the original theatrical films on HBO Max, revealing the unambiguous power of IP. HBO is producing the new series primarily because of the brand's immense popularity, which could dwindle as its original fans outgrow it. The new show will presumably recruit younger audiences and take them on a decade-long journey with characters that the millennials grew up with. It will, however, also inspire cross-pollination on the HBO Max platform, as can be seen already with the impact that the trailer has had on the earlier Harry Potter movies.
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