Nexstar CEO Calls Local Media “The Least Sexy, Most Sticky Part Of The Media Ecosystem” As It Pursues Deal For Tegna

6 days ago 3

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Nexstar, the CW owner and giant broadcaster that’s angling to get even bigger, said it’s made a home in local media because that’s a lucrative place to be.   “Everybody’s focused on networks and streaming and top down and national media. The local media space, which has been ignored, is one we’ve chosen to build […]
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