NBA Community Calls Out LeBron James & Nike After Bold Claims in Latest Announcement

Every year, right after a season ends, the NBA fans start with their analysis. And every year, a question repeats itself: How long will LeBron James be around? The simple answer is that, no one really knows. He enters his 23rd season in 2025–26, unlocking an achievement in itself. However, who said that the celebrations are going to be silent? Has the 40-year-old ever been silent? No. Thus, his brand partners for a lifetime, Nike, has something to offer.

In 2003, right before his NBA Draft, James signed with the sports apparel brand. A 7-year, $90 million deal, thus sealing his fate in the largest athlete deal Nike had ever offered. Then in 2015, the brand handed Bron a life-time endorsement deal worth a billion dollars. To be fair, the company has seen all the career highs and lows of James Sr.

Therefore, as he steps into this new era, more than two decades since the commencement, Nike has held his hand again. In a bold and intimidating promotion video, the sports world moguls beat the wardrums for LEBRON XXIII. “They called him the Chosen One. He carried the weight of every expectation on his shoulders, but he never broke. We were all witnesses. Every rival was defeated, every idol was destroyed. He took the crown and kept it. Behold the greatness—he is the Forever King,” the narration went on.

This is a developing story…

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