Micro-Drama Revenues In China Set To Exceed Box Office In 2025, Will Reach $9.4B This Year — Report

Micro-drama revenues in China are set to surpass the country’s domestic box office this year, according to a report by Media Partners Asia (MPA). The report focuses on the global serialized short-form drama economy, which also found that revenues in China for micro-dramas have climbed from $0.5B in 2021 to $7B in 2024, and are […]