Naming a superhero or supervillain is a big part of making a character that readers will want more of, and a ridiculous superhero name could wreck a character's chances at fame. Would Spider-Man be so popular if he was called "Arachnid-Guy?" Would the Joker be so iconic if he was called Ally Babble (who was a real Batman character that only showed up twice!)? It's safe to say that, no, Spider-Man and Joker would not be known today if those were their names.
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