Liverpool agree £60m-a-year shirt sponsorship deal with Turkish Airlines

Turkish Airlines to replace Standard Chartered from 2027

Deal may be most lucrative in Premier League history

Liverpool have announced a new shirt sponsorship deal with Turkish Airlines worth more than £60m a year to the club.

The five-year deal will generate more than £300m for Liverpool when it comes into effect from the start of the 2027-28 season. Turkish Airlines will replace Standard Chartered, Liverpool’s main club partner since 2010, on the front of the men’s, women’s and academy match shirts.