LeBron James Uses Strange Thought to Tease Secret Project as China Tour Unfolds With Nike

What would you do if you woke up at 4 in the morning one day? Take a jog, or maybe chase the sunrise? Well, you could do something else… lie in bed, and think about the what-ifs of life. LeBron James did that on Friday. It seems only natural for the high-performance athlete to wake up early and get going with his everyday routine. And we know how disciplined Bron is, even at 40. But this time, something was different…

In 2003, when the 18-year-old high-school kid from St. Vincent-St. Mary High School entered the NBA, everyone predicted that he would be the one to reshape the league. And he did. The rise of the King, the Chosen One. Bron’s journey from the backstreets of Akron to the hardwoods of the pinnacle of basketball. From Cleveland to Miami to Cleveland back again, and finally in Los Angeles, LeBron James reflects upon his career.

“Was up early thinking !! 23 years in the league… the ups, the downs and everything we accomplished along the way. What if I never got that first opportunity to show what I could do?!?! #ad.”

Was up early thinking !! 23 years in the league… the ups, the downs and everything we accomplished along the way. What if I never got that first opportunity to show what I could do?!?! #ad

— LeBron James (@KingJames) September 5, 2025

The story’s developing…

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