Woke branding backfires - again: Companies losing billions | Reporter Roundtable

Lydia Moynihan and Charlie Gasparino dive into woke branding, cultural tokenism, and corporate backpedaling. From Cracker Barrel's Uncle Herschel U-turn to Southwest Airlines' seat-size saga, they dissect how image consultants and ESG boards may be steering companies straight into backlash territory. Don't expect sanitized spin-this is straight talk with a side of skepticism.