Coca-Cola rebrands products in Germany amid US image crisis

For decades, US firms have enjoyed a strong foothold in Germany, particularly in the country’s western regions, which were under the control of the Western Allies after World War II. In the immediate postwar years, US cigarettes were so highly prized on the German black market that they effectively served as currency. […] Today, however, the climate has shifted. The image of the US in Germany has taken a major beating, raising questions about how US companies can maintain their reputation. Some US firms are now actively marketing their products as “Made in Germany.” […] Coca-Cola, perhaps more than any...