How Streaming Helped Demon Slayer Slay the Box Office

2 days ago 3

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Photo: Koyoharu Gotouge /Sony Pictures Releasing/Courtesy Everett Collection It's been a lackluster summer at the box office, but last weekend proved a massive one for anime in theaters: Demon Slayer: Kimetsu no Yaiba - The Movie: Infinity Castle topped the charts with a $70 million opening, shattering several box-office records along the way. The thrice-punctuated title is a win for Crunchyroll, which is responsible for the bulk of its overseas rollout, and a boon for parent company Sony, whose previous animated effort, Kpop Demon Hunters, broke out on streaming but netted the company . . .
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