How SEC Listing Rules Are Boosting Crypto ETFs — Bitwse Explains

The U.S. Securities and Exchange Commission’s move to streamline the approval process for cryptocurrency exchange-traded products (ETPs) could see a flood of new offerings hitting the markets. However, industry experts caution that launching a crypto ETF does not automatically translate into investor interest or sustained success.

“With the introduction of generic listing standards expected as early as October, we’re likely to see a surge in new crypto ETPs,” said Matt Hougan, chief investment officer at Bitwise. “This development aligns with historical trends in the ETF space, making it a predictable move,” he added in a recent report. Nevertheless, Hougan emphasized that the existence of an ETF does not guarantee strong inflows—fundamental interest in the underlying asset remains critical.

He pointed out that assets like Bitcoin Cash may struggle to attract significant capital unless they demonstrate renewed viability. “ETPs tend to rally when the market’s fundamentals improve, as they simplify access for traditional investors,” Hougan explained.

“There is all this frothy excitement in the market about these ETFs coming, and no one can point to where substantial demand is going to come from,”

said Katalin Tischhauser, Head of Research at Sygnum, in an interview with Cointelegraph earlier this year.

This week, two new altcoin ETFs are poised to debut in the US, tracking XRP and Dogecoin, illustrating a broader interest in diversifying crypto portfolios through regulated products.

On July 3, the first Solana (SOL) staking ETF in the US saw its debut trading day close with $12 million in inflows, a figure Bloomberg ETF analyst James Seyffart described as a “healthy start to trading.” Currently, the SEC reviews spot crypto ETFs on a case-by-case basis, requiring detailed proposals to demonstrate market liquidity and resistance to manipulation.

Path to easier approval with new SEC process

Under the SEC’s emerging framework, applications meeting specific, rigorous standards could be “virtually guaranteed” approval—potentially within 75 days. The expedited process aims to make regulatory approval more predictable and efficient.

Bitfinex analysts noted that many altcoins may not experience significant rallies until approved crypto ETFs offer broader investor exposure along the risk spectrum, further fueling institutional and retail interest in the evolving blockchain ecosystem, including cryptocurrencies like Ethereum, Bitcoin, and innovative DeFi tokens.