David Zaslav Says There's 'Real Opportunity' to Raise HBO Max Prices

Despite consumers' frustrations with the fragmented streaming landscape, Warner Bros. Discovery CEO David Zaslav believes there's a "real opportunity" to raise prices in the future. "I think the pricing across the board, not only is there too many players, but in order to stay alive, a lot of the players have just decided to drop price aggressively. Consumers in America were paying twice as much 10 years ago for content. So people were spending on average $55 for content 10 years ago. And the amount of content they're getting, the spend is up like 10 or 12 fold, so they're paying . . .