Creatorverse: For Brands, Large Followings Are Out and Engagement Is In

Hey Creatorverse readers, Since I launched Creatorverse, I've taken dozens of meetings with leaders in the creator space who have all told me the same thing: Smaller influencers are in. Generally, the creator marketplace can be broken down into four categories: Megainfluencers, who have followings in the millions. Macroinfluencers, whose followings are roughly between 100,000 and a million. Microinfluencers, whose followings are between 10,000 and 100,000. Nanoinfluencers, whose followings are under 10,000. Whereas brands used to almost exclusively focus on that top tier (think MrBeast and . . .