Creatorverse: Creator Talent Agencies, Once Mocked, Are Now the Future

Hey Creatorverse readers, When Digital Brand Architects first launched as an influencer management shop in 2010, no one took it seriously. "Year one, people laughed at us," Raina Penchansky, the partner, co-founder and CEO of DBA told me last night. We were surrounded by smiling influencers and creators holding cocktails as they celebrated the company's 15th anniversary. People aren't laughing anymore. DBA is a great example of how much the creator economy has transformed in the past decade and a half. The management agency now represents big names like Patrick Starrr (4.8 million . . .