There was a stretch when Hollywood was trying to turn every toy brand, comic property, and action line into the next giant cinematic universe. Some of those bets paid off. A lot of them did not. The G.I. Joe movies landed right in the middle of that era, and while they never became the all-conquering franchise Paramount probably hoped for, they did carve out a place for themselves with audiences who liked their blockbusters loud, shiny, and a little ridiculous.


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