BTS’ Jin welcomed with the Purple ribbon project, all set for Milan Fashion Week

September may be ending, but Milan Fashion Week is just getting started, revving up the fashion industry. The Gucci ambassador BTS Jin just landed yesterday, September 22, in Italy, greeted by cheering fans who, instead of the usual chaos, lined up in an orderly fashion with purple ribbons. The Purple Ribbon Project, revived at V's request during a livestream earlier this year, was in full swing. It wasn't just a welcome, it was a way to show respect and ensure the artist's safety . Jin was clearly touched by this initiative as he waved and smiled as he walked past.

BTS ARMY brings back Purple Ribbon Project

The people who've been BTS fans for a while know that the Purple Ribbon Project isn't new. It was first introduced by ARMY in May 2018 at the Los Angeles International Airport to avoid dangerous stampedes during the group's appearances.

What is the Purple Ribbon Project?

The premise of Purple Ribbon Project is simple, fans hold purple ribbons to form a barrier, giving the artists space to walk through the crowd while still showing support. At Milan's airport, Jin's bodyguards worked smoothly with the fans' arrangement. No mess, no pushing, just organized cheers. It was different from the usual airport frenzy, and many are hoping that this becomes a norm.

Jin's surprise trip sparks excitement

While there was no official announcement beforehand, speculation quickly spread that Jin would attend Gucci's upcoming show, as he is the ambassador. His departure from Incheon International Airport on September 21 had already hinted that something was brewing.

Fans online celebrated not just his Milan arrival but also the way ARMY handled it. One fan posted on X (formerly Twitter), "A clear view of the purple ribbon project and the confetti at Milan airport. like Seokjin does surprises for ARMY, fans also doing the same JIN AT MILAN FASHION WEEK"

A clear view of the purple ribbon project and the confetti at Milan airport. like Seokjin does surprises for ARMY, fans also doing the same

JIN AT MILAN FASHION WEEK#JinxGucci #Jin #MFW#Gucci @gucci # #JinxGucciSS26

pic.twitter.com/VHMwoMEkpY

Seokjinism (Fan Account) (@seokjinism1) September 21, 2025

While some fans said the reason for discontinuing the purple ribbon project was because the fans shouldnt be at the airport and give the artists space. One such fan posted, "The Purple Ribbon Project was discontinued because ARMY SHOULD NOT BE AT THE AIRPORT. So instead of making the Tannies wonder why the project stopped, just DON'T GO TO THE AIRPORT. That way, they can freely pose for the media without the risk of being mobbed. It's that simple."

The Purple Ribbon Project was discontinued because ARMY SHOULD NOT BE AT THE AIRPORT. So instead of making the Tannies wonder why the project stopped, just DON'T GO TO THE AIRPORT. That way, they can freely pose for the media without the risk of being mobbed.

It's that simple. pic.twitter.com/6tvjeFPIOH

Borahae PH | BTS 2.0 (@BorahaePh7) July 28, 2025

It seems V's words struck a chord with ARMYs. With Fashion Week in full swing, the eldest BTS member is once again making headlines and this time, for all the right reasons.