Big Brother star AJ Odudu reveals secret way she supports co-host Will Best

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AJ Odudu laughing as Will Best pulls a face while they're hosting 'Celebrity Big Brother' with microphones in their hands.
AJ Odudu and Will Best have hosted Big Brother since 2023 (Picture: Vianney Le Caer/Shutterstock)

AJ Odudu has revealed the secret way she helps Will Best through particularly stressful moments on the show.

The 37-year-old presenter began co-hosting the ITV revival of Big Brother back in 2023 alongside Will, 40.

This Sunday, Big Brother’s third civilian edition is set to get underway.

The legendary series, which began on Channel 4 in 2000 before moving to Channel 5, has released two civilian editions and two celebrity editions so far, with AJ and Will filling the shoes of legendary host Davina McCall.

However, speaking to Metro and other media, the pair have shed light on the most difficult aspects of hosting Big Brother and what fans at home fail to understand.

Asked about their most challenging moments on Big Brother so far, AJ began by saying: ‘At the end of the day, it’s live television.

'Celebrity Big Brother' TV Show, Final, London, UK - 25 Apr 2025
The presenters spoke to Metro about their most difficult moments hosting the series (Picture: Shutterstock for Big Brother)

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 Hosts AJ Odudu and Will Best. This photograph is (C) Initial and can only be reproduced for editorial purposes directly in connection with the programme or event mentioned above, or ITV plc. This photograph must not be manipulated [excluding basic cropping] in a manner which alters the visual appearance of the person photographed deemed detrimental or inappropriate by ITV plc Picture Desk. This photograph must not be syndicated to any other company, publication or website, or permanently archived, without the express written permission of ITV Picture Desk. Full Terms and conditions are available on the website www.itv.com/presscentre/itvpictures/terms
The reality TV show is set for more drama after an explosive celebrity series (Picture: ITV)

‘We’re on for just under three hours and so for me, sometimes the difficulty is holding myself in a latex suit without going to the bathroom. Sometimes that’s really challenging.

‘People are watching at home and I’m like, guys, my bunions are crying. This latex is pulling at me. I’m dehydrated and I’m keeping the chats and good vibes going. It’s harder than it looks.’

She then explained: ‘But when we do the exit interviews, Will is having a meltdown next to me. He’s trembling so I have to hold his hand.

Will then added: ‘Yeah, in that scenario we are asking the questions that we know the viewer wants the answer to. So, we’re doing what has to be done.

‘I never look at our interviews and feel like we’ve gotten into battle. It’s a conversation and what makes those conversations so interesting is the challenge that we have to potentially hold people accountable for some of their actions in the Big Brother house and get behind their thought process.

‘That’s what’s interesting. It’s their opportunity to really elaborate on certain instances that have occurred in the house. We’re there to give them an opportunity to explain to explain themselves.’

Will went on to explain how it was particularly difficult seeing some celebrities and civilians on Big Brother get booed by fans.

On 17th September at 8pm, the nationwide search for the next M&S in-house design talent will be aired on ITV1 and ITVX, the design challenge format established as the first of its kind is created in partnership with ITV and M&S. Each week, hosts AJ Odudu and Vernon Kay will be joined by a judging panel ? made up of M&S experts alongside a star-studded rotation of celebrity guests who will select which contestants move forward to the next round and one step closer to being crowned the winner. Celebrity judges all chosen for their passion and existing relationships with M&S as well as being renowned for their iconic style include model, actress and M&S lingerie ambassador Rosie Huntington Whiteley, fashion designer Bella Freud, podcaster and TV personality Vogue Williams, former professional footballer, presenter, broadcaster and the face of M&S activewear MBE Alex Scott, TV personality and footballing legend Ian Wright, daytime TV presenter Cat Deeley, and singer and TV personality Mel B. The programme also invites a panel of M&S customers into the studio each week, to view the collections and give their feedback on each piece. The series documents the search process from start to finish and over the course of six episodes, ten candidates will compete to secure a highly coveted in-house design role, with their own bespoke collection available in select stores and online the very next day after the final episode airs. Welcoming contestants from all walks of life, with no requirement of formal qualifications or previous training in fashion, the search favours creative flair, a willingness to learn and a true passion for design. Embarking on the biggest job interview of their lives, the ten contestants will be set a series of tasks which will assess their design, problem-solving, commerciality and collaboration skills. Each brief will align with M&S? design and product development process ? from gathering insights, to identifying key product trends to designing and developing original clothing pieces. Each episode will reflect the breadth of clothing categories available at M&S, from occasionwear to sportswear the challenges will vary week on week to uncover a different speciality area and skillset from the designers. Working out of a purpose-built design studio for the duration of the competition, the contestants will work individually, as well as in groups, to design and create garments that will resonate with the M&S customer. Gracing our screens with high hopes of entering a boundary-pushing career in fashion, the line-up showcases a diverse group of talent across different backgrounds and skill sets, including retail and office workers, a sewing neuroscientist and a former dancer. Viewers will also be introduced to the design skills of a project worker, a financial director, a pattern cutter and a lecturer. The commercial design lens of the M&S judges, paired with the warmth and charm of hosts AJ Odudu and Vernon Kay, is set to offer the perfect fashion formula. Meanwhile, celebrity guest judges, add style authority and a fashion flourish, as they feedback on each challenge, offering their encouragement through the highs and the lows. Throughout the course of the series, viewers can expect to see the hosts and judging panel wearing the best of new season M&S clothing. From sharp tailoring to statement co-ords and stylish layering, audiences will get a flavour of what?s to come this Autumn at M&S.
AJ, pictured with Vernon Kay, shed light on the difficulties of live TV (Picture: Copyright: ITV)
 New Big Brother eye. This photograph is (C) Initial and can only be reproduced for editorial purposes directly in connection with the programme or event mentioned above, or ITV plc. This photograph must not be manipulated [excluding basic cropping] in a manner which alters the visual appearance of the person photographed deemed detrimental or inappropriate by ITV plc Picture Desk. This photograph must not be syndicated to any other company, publication or website, or permanently archived, without the express written permission of ITV Picture Desk. Full Terms and conditions are available on the website www.itv.com/presscentre/itvpictures/terms
The civilian series of Big Brother will return this week (Picture: ITV)

‘I think one of the hardest things about the show is watching someone come out to boos and you appreciate that these are only people.

‘I feel like no one at home really understands how hard it is exiting the Big Brother house to a crowd holding up banners saying get such a person out and booing. I think that’s difficult to watch sometimes.’

Ahead of the new series airing, both presenters said they have no idea who is going to be entering and what is in store for them.

However, they did claim that the series has been becoming ‘more mischievous’ in recent years

‘I do have a suspicion that Big Brother is going to be maybe even more mischievous,’ Will claimed.

‘I find conflict anxiety inducing, and I tend to watch from behind my hands. But it’s funny, though, because when I think back on some of my favourite series in the past, my memories aren’t of the arguments. They’re of people just having a nice time.’

Big Brother starts on Sunday September 28 at 9pm on ITV2 and ITVX.

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