In a city where wealth and taste often go hand-in-hand, watches have become more than mere instruments of time. They are symbols of achievement, status, and a discreet yet powerful way to showcase success. Some wear them for the satisfaction of being noticed, others see them as treasured collectibles, while serious investors treat them as tangible assets with the potential to grow in value.
Knight Frank’s Attitudes Survey 2021 highlighted just how strong this sentiment is. Among ultra-high-net-worth families in Singapore, watches ranked as the most popular passion investment. Nearly eight in ten families surveyed expressed a preference for collecting timepieces over art, cars, or wine. Auction houses have taken note. According to Alexandre Bigler, VP and Head of Watches at Christie’s Asia Pacific, Singaporean buyers have been a steady and vital part of the market over the past five years.
Local tastes reflect both tradition and innovation. Legendary names such as Patek Philippe and Rolex remain dominant with models like the Nautilus, Daytona, and Submariner continuing to command long waiting lists and impressive resale premiums. At the same time, watch collectors grew interest in independent makers such as MB&F, F P Journe, and Richard Mille.
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From an investment perspective, watches have a unique appeal. Their value is not tied closely to stock market swings, and high demand models have historically held firm even in downturns. A luxury watch is also a portable asset that can easily be carried or even passed on as a family heirloom. Market figures reinforce this confidence. The global luxury watch market was valued at S$53 billion in 2022 and is projected to expand to S$80 billion by 2030.
However, investors must be cautious. You see, the secondary market is crowded with counterfeits, making authentication essential. Liquidity is also uneven. A Rolex Submariner might attract buyers within days, while a lesser known watch could take years to sell at the right price. Maintenance and servicing costs can also reduce profits. For used watches, factors such as brand reputation, condition, rarity, and model popularity play a decisive role in long term value.
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So, are watches good investments in Singapore? The short answer is yes. For those with expertise and appreciation for fine craftsmanship, a carefully chosen timepiece is not only a marker of success but also one of the smartest investments you can wear.
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