American Eagle rallies again after launching second Sydney Sweeney campaign

5 days ago 4

Rommie Analytics

American Eagle Outfitters (AEO.N), opens new tab shares jumped on Wednesday after the denim retailer ​unveiled a second campaign with "Euphoria" star Sydney Sweeney, a year after a ‌viral and controversial ad featuring the actress fueled a stock rally. American Eagle's shares rose nearly 6% to $18.80 in early trading after the denim maker launched a new ad with Sweeney for its summer ​season denim shorts collection, which includes low-rise shorts and super low-rise micro "skorts". Sidney Sweeney in a new ad for American Eagle Outfitters.The company's first ​ad with the actress, called "Great Jeans", faced social media criticism over...
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