Alan Ritchson Officially Defeats Henry Cavill at the Box Office

5 hours ago 1

Rommie Analytics

There is a growing crop of genre movies that perform exceptionally well on PVOD and streaming after they get a robust marketing push thanks to a theatrical run. These movies typically have a standard benchmark of around $15 million at the box office, which appears to be enough to recoup marketing costs and generate publicity for when they hit the home-video market. Some shining examples of the last few months are the World War II movies Pressure and Nuremberg, and the Jason Stathamvehicles Mutiny and Shelter. Now, a new action movie is on track to join their ranks after overtaking one of the year’s most high-profile underperformers.

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