90s Gaming Hype Lives On with Real-World “The SEGA Circular Challenge”

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Console Heroes, together with SEGA of America, has launched The SEGA Circular Challenge – a throwback campaign that channels the pure joy of 90s flyers.

We've partnered with indie retro game shops across the US to launch the SEGA Circular Challenge — a nostalgia-fueled giveaway inspired by 90s game flyers!

Clip your favorite game. Trade it in. Take it home.

In-store and online September 12-14. Find out more at Console Heroes! pic.twitter.com/wRZjgKBHdb

— Sonic the Hedgehog (@sonic_hedgehog) September 9, 2025

Running from September 12–14, The SEGA Circular Challenge campaign tasks fans with downloading and “clipping” a retro-inspired SEGA flyer — The SEGA Circular.

Be sure to check out the handy-dandy step-by-step guide below!

90s Gaming Hype Lives On with Real-World “The SEGA Circular Challenge” - Gamers Heroes
Download and print The SEGA Circular above (or save it to your phone) – re-uploaded via PDF Host Visit the below participating retro game stores Double Jump Games in Vancouver, Washington  Secret Castle Toys in Owensboro, Kentucky  Retro Rick’s Gamepoint in Conway, Arkansas  Retro Games Plus in Long Beach, CA  Trade in your “clipping” for a free Console Heroes collectible  Share the moment online using #ConsoleHeroes #SEGACircularChallenge 

Those that do can get themselves a free Console Heroes collectible! These miniature dioramas are hidden inside replica Genesis game cartridges, each opening up to reveal a 3D scene from SEGA classics like Sonic the Hedgehog 2, Sonic the Hedgehog 3, and Altered Beast.

Andrew Yanofsky, co-founder of Console Heroes, said the following:

“It’s more than a giveaway — it’s a shared memory brought to life.

We wanted to bring back that specific moment — when you saw a deal in a flyer, brought it to your parents, and made your case. Now, instead of ‘maybe for Christmas,’ fans actually get the thing. 

For free.” 

When it comes to the legalese, this is only available while supplies last, one per customer.

Source: Press Release

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