$284B Giant Responds to LPGA Commissioner’s Plea After Sponsorship Deal Abruptly Ended

The LPGA Tour is in trouble again! The arrival of the new commissioner, Craig Kessler, brought a ray of hope for women’s golf. Fans expected changes that would benefit the Tour and help it grow beyond the complexities created by Mollie Marcoux Samaan. And at first, his plans seemed to have worked as one of the most prestigious events on the LPGA Tour calender got a new sponsor. However, only a few days later, reports have come in that another event has been cancelled in 2026 after a deal fell through.

During the 2025 FM Championship, Kessler gave everyone a sneak-peak at the schedule for the 2026 LPGA Tour calender. That’s when everyone spotted one of the events missing from it. Golfweek confirmed the speculations as they tweeted, “LPGA’s T-Mobile Match Play event at Shadow Creek no longer on the schedule for 2026.” It seems that T-Mobile is no longer signed with the LPGA Tour as an event sponsor. However, Kessler is still hopefuly that the brand will stick around to support the Tour.

In the article attached to the tweet, Beth Ann Nichols revealed what is exactly going on between T-Mobile and the LPGA Tour. It included a statement from Amy Azzi, vice president, sponsorships at T-Mobile. She said, “T-Mobile continues to be a robust supporter of women’s golf. Through our partnership with PGA of America, we’ll continue to spearhead innovation around the biggest moments in the sport like the KPMG Women’s Championship by leveraging 5G-powered solutions to enhance experiences for players, viewers and event attendees. We’re also continuing to partner with world-class LPGA talent like Nelly Korda and Brooke Henderson.”

LPGA's T-Mobile Match Play event at Shadow Creek no longer on the schedule for 2026 https://t.co/5zu1YObDWI

— Golfweek (@golfweek) September 4, 2025

Seems like Kessler will still get the opportunity to work with T-Mobile in some capacity. Hopefully that will help cultivate a stronger relationship that leads to another sponsorship deal in the future. For now, all he can hope for is that the LPGA Tour continues to get support from the $284 billion sponsor.

The post $284B Giant Responds to LPGA Commissioner’s Plea After Sponsorship Deal Abruptly Ended appeared first on EssentiallySports.