Why Universal Built a Theme Park in Middle America

FRISCO, Texas - It's 93 degrees at 10am and I'm standing outside, only mildly baking in the hot Texas sun, at Universal Kids Resort, Universal's first theme park made specifically for small children. There are roller coasters and water rides and Minions and SpongeBob Squarepants, but when I ask my four-year-old son where he wants to go first, he takes a hard left and walks straight into a small wooden caterpillar playground made to look like it belongs in the "Trolls" franchise. An entire theme park at his disposal, brand new rides with no lines, and he runs to the thing he could . . .