Why are we still playing Candy Crush and Subway Surfers in 2026?

While at South by South West in London, I got the chance to host a panel with Todd Green, the President of King and Mathias Norvig, the CEO of SYBO, who shed light on why we are still playing games that were created in 2012 despite the huge number of games being released every year. King is well known for Candy Crush Saga and SYBO for Subway Surfers, which are games that became household names a number of years ago, yet are still both being played and downloaded by the current generation. They are able to hold their attention to this day, despite the large number of mobile games being created and published every single year.  ... [MORE]