Wendy's Testing New 'dynamic Pricing': Will You Pay More?

1 week ago 1

Rommie Analytics

Wendy's announced that it will be testing something calling "dynamic pricing." Will you pay more for the same product? Dynamic pricing at fast food restaurants means your favorite sandwich or chicken nuggets could cost more -- or less -- depending on what time of day you go. The busier the restaurant is, the more it'll cost you. Dynamic pricing is similar to the surge pricing model used on apps like Uber or Lyft, waltham forest where prices go up and down based on customer demand. Food industry experts say dynamic pricing could soon take over the entire industry in the...
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