Ulrika Jonsson is almost unrecognisable after ditching her signature blonde hair for dramatic new look

Ulrika Jonsson gave fans a double take after swapping her trademark blonde hair for a string of dramatic wigs on Instagram Stories. The presenter, 58, told followers she is “considering a change.”

She first tried a short black wig with red highlights and side-swept bangs. Then she switched into a brunette, 70s-inspired curly style.

After that, Ulrika posed in a platinum-blonde bob wig and glasses. She smiled for the camera and looked worlds away from her usual image.

The playful snaps landed on her Instagram Stories on Wednesday.

(Credit: Instagram)

Ulrika Jonsson’s ‘new hair’

Each look gave off a very different vibe. The black wig felt bold and edgy, while the brunette curls leaned retro.

The platinum bob brought a softer glam feel. Even so, it still marked a big change from the look most viewers know.

Ulrika seemed to be having fun with the makeover. Her caption also hinted that the change may not be just a joke.

That light-hearted post arrived alongside a much deeper chapter in her life. In recent months, she has spoken with striking honesty about sobriety.

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The deeper Ulrika transformation behind the selfies

Last month, she reflected on that journey during the In Recovery Ark House Rehab podcast. She said: “I had a spiritual awakening – really it’s just like I was waiting for this my whole life [going sober].”

She added: “I felt safe after my first meeting. I felt like I belonged there after my first in-person meeting. There is so much in the programme that should be taught in schools.

“I pass on bits to my kids.”

And another… (Credit: Instagram)

Ulrika also said: “It completely changed me. It has the ability to change you as a person and it felt like I was waiting for this my whole life. Life will throw stuff at me still but now I deal with it in a completely different way.”

She shared one of her starkest reflections too. “I went from not wanting to live to now wanting to squeeze every moment out of my life. I missed having some kind of faith.

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“The programme was spiritual for me.”

She also explained how quickly her drinking worsened. She said, “My drinking only really got bad in the two years up to my sobriety. I used it as a mood alterer.

“It eased the bridge from public me to private me.”

In another painful admission, she said: “Deep inside, I was hoping the drink would take me. That’s the only way I can articulate it. I was hoping that one day it would just be so bad that I wouldn’t wake up.”

Back in January, Ulrika recalled a difficult phone call from her best friend during Spencer Matthews’ UNTAPPED podcast. She said: “She said, ‘I need to speak to you because I spoke to you at 4 o’clock yesterday afternoon and I could understand a [bleeping] word you said. You have a problem, and I can’t help you.'”

She admitted the conversation left her devastated, but it became a turning point. The star is now nearing two years of sobriety.

Read more: Ulrika Jonsson reveals emotional family health update on dog: ‘Bless my boy’

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