The NFL 'Strongly Supports' Nielsen's Big Data + Panel, 'More Work' to Be Done on Co-Viewing

As the industry embraces Nielsen's big data + panel, the NFL is on board with the new measurement tool. Still, chief data and analytics officer Paul Ballew says there's "more work" to be done in terms of accurate viewership data. "The measurement movement that Nielsen has taken to go to big data + panel is something we strongly support," Ballew said in a Tuesday media briefing. "We've been pushing that very hard for the last couple of years, all the way through the accreditation process, because we view it as a step forward." He added that the inclusion of big data from Roku, . . .