In June, CDI reported a 6% increase in revenues, despite fewer fans attending the races at Churchill Downs this year. The gap, as the official report explained, was filled by the jaw-dropping 17.7 million viewers who tuned in to watch the 151st Kentucky Derby on various platforms. And now, it looks like the Saratoga horse racing community also gets to revel in its own success emphatically.
An article by America’s Best Racing from September 2 highlighted how the Spa gained significantly, thanks to the budding relationship between the NYRA (New York Racing Association) and FOX Sports. As per the report, the Saratoga Saturday broadcasts on FOX helped the horse racing venue to generate massive returns. The article refers to the New York Times to note that the average viewership numbers from Saratoga on FOX (501,000) even rivaled that of the NHL on TNT (281,000).
Furthermore, the Saratoga horse racing viewership numbers even edged past college football’s average viewership numbers (358,000) on FOX platforms. As if these numbers weren’t enough, along with racking top-shelf viewership numbers, over 1 million horse racing fans turned up at the iconic New York location for the 10th straight year.
The story is developing
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