Rose’s Lime Marmalade? Gone. Dark chocolate Bounty? No more. But what about their heartbroken fans? | Adrian Chiles

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Do companies realise the misery caused when they take much-loved products off the market? I’m still in mourning for Izal Medicated toilet paper

I was sitting with Mrs Patmore from Downton Abbey in my car outside Langley station in Berkshire. This wasn’t a dream – this was real. To be fair, it wasn’t Mrs Patmore, it was my friend Lesley Nicol, who plays Mrs Patmore. Anyway, there we were, shooting the breeze on matters various, like our childhoods and stuff, when she mentioned something called a Jubbly. She has fond memories of this frozen drink/lolly offering. And I think we all have strong feelings about this kind of frozen drink/lolly offering from our childhood.

I base this very much on anecdote rather than data. My limited research has been inspired by an email I received from a Guardian reader called Bloss, from Marple near Stockport. Vastly overestimating my influence over anything, she implored me to use my influence to get Rose’s Lime Marmalade back on supermarket shelves. Her husband loves it, you see. She can get him Rose’s Lemon & Lime Marmalade, but for him, if she’ll pardon the slight pun, this just doesn’t cut it.

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