NFL Partnerships With Content Creators Are a Win-Win for Fans and Execs: 'Give These Guys What They Need' | Video

The NFL's continued emphasis on partnerships with content creators represents a win-win for both the league and creators. At The Wrap's Creators x Hollywood, in partnership with Whalar and The Lighthouse, the NFL's Global Social SVP of Social, Creator & Content Marketing Ian Trombetta and creators Adam Waheed – who creates videos under Adam W – and Ross Smith spoke to the access the league affords creators and how this closer content serves as a win-win for consumers and the NFL. The NFL's Trombetta and creators Adam Waheed – who creates videos as Adam W – and Ross Smith spoke . . .