It's now just over eight months until we return to Platform 9¾ and board HBO's Hogwarts Express, with a one-way ticket to the biggest television event of the year. Set to bring to life a new adaptation of all seven of the Harry Potter novels, HBO has been turning up the heat on the marketing for the first installment, which will debut on Christmas Day, ever since the release of an exciting first trailer. So popular was the trailer that it earned 277 million organic views in its opening 48 hours across non-paid platforms, becoming the most-watched ever for HBO.
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