Netflix clearly knew it had something gloriously ridiculous on its hands with Thrash, and instead of playing it safe, the streamer went full chaos. The new shark-infested disaster movie has exploded straight out of the gate, debuting as Netflix’s No. 1 movie with 37.7 million views in its first tracking week. It’s the biggest film on the platform right now and has become one of the service’s strongest film launches of the year. That kind of start already would’ve been enough to make Thrash feel like a streaming event, but Netflix didn’t stop at the numbers. It built an entire shark-frenzy moment around the movie and basically turned the launch into its own mini-cultural phenomenon.
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