Netflix's Canelo vs. Crawford Fight Scores 41.4 Million Viewers Over Opening Weekend

Netflix's fight between Terence Crawford and Saúl "Canelo" Álvarez brought in an impressive 41.4 million viewers over opening weekend. The fight, which streamed live on Saturday, Sept. 13 from Las Vegas' Allegiant Stadium, scored an estimated average minute audience (AMA) of 36.6 million live-plus-same-day viewers from opening to closing bell, according to data from VideoAmp and Netflix. Continued viewership of the fight throughout the weekend notched viewership up to 41.4 million live-plus-one-day viewers, which Netflix touts boosted the event to become the most-watched men's . . .