My New Hair Mask From This TikTok-Viral Brand Is a Shortcut to Good Hair Days

Image Source: PS Photography | Marisa Petrarca My hair is either my greatest asset or my biggest headache - there's rarely an in-between. On a good day, it's full of volume and shape; on a bad one, it's frizzy and unruly, destined for a messy bun. As a longtime beauty writer and editor, I've tested my fair share of fixes, and my latest hack for tipping the scales in favor of more good hair days is the Coco & Eve Pro Bond Hair Mask ($39). It's the latest launch from the TikTok-viral brand Coco & Eve, best known for its cult-favorite Like A Virgin Hair Mask, and I have a strong hunch this new . . .