M+C Saatchi North America Launches Entertainment Marketing Practice, Taps Jen Bacchus to Lead | Exclusive

M+C Saatchi North America has named Jen Bacchus to lead its newly launched Entertainment Marketing practice, TheWrap can exclusively reveal, expanding its Sports+Entertainment offering. The Los Angeles-based Bacchus will report to Derek Goode, managing director of M+C Saatchi Sport+Entertainment. The new practice will handle talent negotiations and activations, entertainment partnerships, brand and product integration, and branded content, operating as part of the agency's broader Sports+Entertainment team. Bacchus joins M+C Saatchi after more than four years at WME, where she advised brands . . .