Google, Amazon Under FTC Investigation Over Ad Pricing

The Federal Trade Commission has launched an investigation into whether Amazon and Alphabet, Google's parent company, misled advertisers who place ads on their websites. The federal agency is looking into whether Amazon and Google properly disclosed the pricing structure of their ads to potential advertisers, according to Bloomberg. It is looking into whether Amazon's advertising "auctions" made advertisers aware of "reserve pricing," or price floors they must meet in order to buy an ad. The FTC is also looking into Google's internal pricing structure for ads and whether it . . .