
For the first time in years, 2026 could prove to be electrifying. The three major franchise empires are at war as they are trying to redefine themselves, especially with new DC Studios co-heads, Peter Safran and James Gunn. It's getting crazy among DC Studios, Marvel Studios, and Lucasfilm. Worldwide, modern audiences have fallen victim to so-called fast content -- hello, TikTok! -- and their attention spans are smashed. It is much more challenging for major studios to keep them hooked and give them something show-stopping to buy the tickets. Promotional materials need to wow viewers, so that they rush to theaters. Then the film needs to be emotionally authentic, so as to hit them in their gut. Studios are now on a hamster wheel of...
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