In its apparent dedication to preserving and prioritizing the theatrical experience, Sony has made arguably two of the most bizarre sales of the last few years. Things were bad industry-wide in 2020, when the studio sold the distribution rights to its World War II action movieGreyhound to Apple TV for a reported $70 million. Greyhound has now emerged as one of the biggest hits on Apple's roster, with a hotly anticipated sequel in the works. Offloading Greyhound can be rationalized, given the state of the business back then. More recently, however, Sony Pictures Animation allowed Netflix to release KPop Demon Hunters, giving the streamer its most-watched original movie ever.
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