aTwist to Bring Microseries to Movie Theaters With National CineMedia

Microseries will jump from iPhone screens to select movie theaters in a new collaboration between aTwist and National CineMedia. The U.S.-based microseries studio, which is set to launch later this summer, will bring its original content to more than 18,500 screens in over 1,650 theaters nationwide this year. The content will air in movie theater pre-shows across National CineMedia's network. "Movie theaters have always been where people go to lose themselves in storytelling," Mike Rosen, chief revenue officer of NCM, said on Wednesday. "This partnership brings new, exciting content . . .