Amazon Prime Day Is Fast Approaching, Here Are The Top Early Deals To Look Out For

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This is it... one of the best times of year is finally here. We love a sale, so aside from Black Friday and Boxing Day, we’re always eagerly waiting for the next Amazon Prime Day to roll around so we can stock up on our favourite essentials at a discount.

In 2026, Amazon is deciding to do things a little differently, and it’s moved its annual Prime Day Sale forward a few weeks – so it really is like Christmas has come early. 

Although the sale doesn’t officially launch until 23rd June, some of the best brands out there have graced us by launching some early deals to get your hands on now. 

That’s right, from today you can nab savings across beauty, tech, fashion, homes, and toys. Plus, some of our favourite brands are in on the fun, including Shark, Dyson, Samsung, Nothing, Russell Hobbs, adidas, Levi’s, LEGO, Garmin, and OATLY.

To make sure you’re prepared when the sale rolls around, we’ve rounded up everything you need to know to make the most of Amazon Prime Day, and some of the best early deals to shop now.

What is Amazon Prime Day?

Prime Day is Amazon’s annual sale, which sees deals across hundreds of brands and a whopping 35 product categories. 

Spread over four days, the sales are intended for Amazon Prime members only, so you’ll need to make sure you sign up here if you haven’t already to take part.

When is Amazon Prime Day 2026?

Funny you should ask, because Amazon Prime Day has just been announced for 23rd to 26th June. Although the sale usually runs in July, Amazon clearly felt our desperation and moved it forward to the end of June as a treat to our wallets (oh, and to celebrate its 20th birthday).

Expect sales to launch early on 23rd June, and end late on 26th June, with huge savings across on thousands of products.

How do I take part in Amazon Prime Day?

Just like in previous years, you’ll need to be an Amazon Prime member to participate in the Prime Day sale.

You can create an account, and then you’ll be able to save early deals and keep and eye on them as they drop up to 40% off in savings when the sale launches on 23rd June.

This year, Amazon will be offering curated lists exclusively for Prime members, meaning you’ll get daily recommendations based on your previous purchases and you won’t miss if there are discounts on some of your favourite essentials. Thanks, Amazon.

Best early Amazon Prime Day deals to shop now

We can’t speak for you, but we simply can’t wait for the sales to begin. So to help you get your baskets prepared, we’ve rounded up some of the best early deals to shop now, or to keep an eye on ahead of the sale.