After Nike, Sha’Carri Richardson Follows Lebron James Footsteps In Historic Partnership With Sprite

Sha’Carri Richardson has solidified her status once more in the ruthless field of sports. After inking a $20 million deal with footwear giant Nike, she made history in her collaboration with Coca-Cola-owned brand, Sprite. Widely regarded as the fastest woman, Richardson has been creating waves with her talent and unapologetic authenticity. And now, that has got her a historical moment in the making.

The 24-year-old became the first female athlete with an endorsement with Sprite. Being the oldest surviving partner of the Olympics, Coca-Cola’s signature deal is another move that speaks to the hard work SCR has put in. But this might remind us of someone else who is a personification of history-making. LeBron James topped the headlines when Nike offered the NBA legend a lifetime contract.

But he was also a favorite of Sprite way back in 2012. The Coca-Cola-owned brand has sought his services more than once in the past.

(This story is still developing)

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