Aldi customers have just days to snag £100 off their Christmas shop

Aldi shoppers should keep hold of their receipts this month (Picture: Getty Images)

Christmas is nearly here, which means it’s time to start preparing for the big festive food shop.

And if Aldi is your go-to supermarket, you’ll want to keep hold of your receipt – as it could win you back your money.

From Sunday, December 1 the German retailer began its Big Advent Giveaway, offering UK shoppers the opportunity to be paid back for the cost of their Christmas shopping.

Each day so far, one lucky customer was selected at random to receive a full refund on their groceries. But if you want to be in with a chance, you’ll have to act fast, because the promotion ends on Christmas Eve.

Aldi has launched a Big Advent Giveaway (Picture: Getty Images)

To take part in the Big Advent Giveaway, send a picture of your receipt to [email protected] and the supermarket will reimburse the value of the daily winner’s shop in Aldi vouchers up to the value of £100.

Richard Thornton, communications director at Aldi, said: ‘Our Big Advent Giveaway is our way of saying thank you to our loyal customers by helping to make the festive season even more special.

‘At Aldi, we are committed to offering the best value and quality, ensuring that everyone can enjoy a magical Christmas without breaking the bank.’

This comes after Aldi was recently named Christmas Retailer of the Year by the Quality Food Awards, as well as Best Overall Grocer at the prestigious Good Housekeeping Institute Christmas Taste Test 2024.

The annual Good Housekeeping taste test, which tests 730 products from more than 97 brands, also crowned Aldi’s mince pies, turkey and champagne as best-in-class in their categories.

Aldi has also been named cheapest supermarket by consumer champion Which? every month this year.

Aldi was recently named Christmas Retailer of the Year (Picture: Bloomberg via Getty Images)

However, the supermarket has also made a rather controversial move ahead of Christmas, with the recent release of a Brussels Sprout Kimchi Hot Sauce.

The ‘one-of-a-kind’ ‘condiment by Sauce Shop hit Aldi’s shelves on November 28, priced at £3.49, and divided shoppers with its mix of Brussels sprouts, kimchi, green jalapenos and festive spices that offered a ‘tangy, fiery kick that promises to take festive meals to new heights’. 

Founders of Sauce Shop, husband and wife James and Pam Digva, said they dreamt up the creation after experimenting with fermenting Brussels sprouts at home.

Pam said: ‘We’ve taken our passion for fermentation and applied it to something unexpected – Brussels sprouts. 

‘Our limited-edition hot sauce, made exclusively for Aldi, showcases the versatility of this superfood veggie. Drizzle it over your Christmas dinner, spice up your Boxing Day sandwich or even add a kick to a turkey noodle stir-fry. The possibilities are endless.’

This article was first published on November 29, 2024.

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